Soon the railway station at old Delhi, Gwalior, Jaipur and two more from Uttar Pradesh is going to propagate information related to trains on massive screens. The central government has decided to replace outdated screens with new advanced and bigger ones following the digital India campaign of Prime Minister Narendra Modi by the end of this month.
Initially, Railway will start project from six stations as a trial
Six stations, including Varanasi, PM Modi’s constituency, and Gorakhpur are also part of the 2175 stations which have been selected for installing two lakh screen. These screens will be updated passengers with the information about arrivals, departures, seat availability, platform berthing and other related information around the clock.
Besides this, these Rail Display Network screens will be the essential part of as revenue generator by displaying commercial advertisements through them to strengthen the Railway.
We expect to earn about Rs1000crore from these two lakh RDN screens, said a senior Railway Ministry official involved in the project. Initially, these screens will be installed at six stations as a pilot project to see the response.
All other advertising media will be replaced
“The other benefit of installing new and huge RDN is it will replace all another medium of advertising and relaying train-related information from stations. Screen will be installed on the visible places and the content monitored by cloud controlled,” Said railway official
The screen will offer both audio and video facility to people. As per the arrangements,50 percent of the screen will display railway-related information and rest for advertisements. Railtel, Indian Railway’s telecom PSU, will provide the optical fiber cable network and fulfill all the technical requirements to make screens functional. Besides these, all static hoardings and posters will be removed.
