Amazon is expanding fastly in India, after a short term after it launched its Amazon Prime service, Amazon Prime Video is finally official in India. The service can be accessed by downloading the Amazon Prime Video app on both Android and iOS.
In the run-up to the launch, Amazon partnered with a number of Indian movie production houses, content aggregators and others to ensure local content availability. At the time of launch, Amazon Prime Video has content from a number of studios including Dharma Productions, Vishesh Films, T-Series and others, which includes exclusive online streaming rights as well as rights for upcoming titles before their television broadcast.
How much will Amazon Prime Video cost to your wallet?
However, the service is currently free to use for Amazon Prime members, which costs Rs 999 a year. But in an initial introductory offer, it is currently available for Rs 499 per year. This makes it the cheapest offering for Amazon Prime Video anywhere in the world at a price of less than Rs 100 a month.
Amazon Prime Video also has Amazon Original content, including the most pirated show of all time — The Grand Tour. The company is also reportedly trying to get online streaming rights for the Indian Premier League cricket tournament.
Amazon Prime Video also allows users to download content for online viewing and there are also subtitles for some content in Indian languages like Hindi, Marathi, Bengali and others. Users can also choose the quality they want to stream and download content, so they can save on data charges or space available on their device.
The aggressive pricing for Amazon Prime Video will impact existing video streaming services, especially Netflix, which starts from Rs 500 a month. Hotstar too could witness an impact but it already has a lot of exclusive content including popular TV shows from Star TV’s bouquet of channels as well as exclusive rights for popular international content.
