Facebook’s desperation to grab the market of Snapchat can be seen nowadays. Firstly it tried hard via Instagram stories feature to take over Snapchat, but failed to do so. Now, Facebook is planning to launch the same kind of feature in Facebook as after all it is the giant of the social media market.
In such an attempt to take on photo sharing mobile service Snapchat, Facebook has rolled out a new feature called “Messenger Day” which lets users post photos and videos that disappear after a day.
Well, too much of desperation has never been beneficial for anyone and it is not even that easy to get the access to the market of Snapchat as also it is now an established and trusted app among the users.
According to a Tech Crunch report, Messenger Day — which reportedly tries to clone Snapchat’s “Stories” feature — is now available in Poland. Messenger Day appears at top of the conversation list in Facebook Messenger. Users can add animated text and graphics to pictures or video snippets before sharing them.
“Facebook doesn’t yet have an answer to Snapchat’s killer “lens” selfie face effects,” the report added.
Earlier, Facebook announced that users can soon go live from the face-swapping MSQRD app and utilise different Snapchat-like masks and filters while the video is running.
Facebook first acquired Masquerade, the Belarusian startup behind MSQRD back in March.
How will this new feature help Facebook ?
Available later this year, the feature will help users invite a friend to “drop in” on a live broadcast. Facebook will also let you schedule a live broadcast and has built a lobby system so people can hang out before one starts. This comes right after the company is facing criticism across the world for taking user data from WhatsApp. WhatsApp, a popular multimedia messaging platform owned by Facebook also introduce scribbling and adding emoji’s on images, mirroring the functionality offered by SnapChat.