Micromax, the Indian smartphone maker, has launched a range of 4G Volte smartphones at less than Rs 5,000. The range is given the name ‘vdeo’ and launched the two smartphones named as Micromax Vdeo 1 and Vdeo 2.
The highlight of these smartphones is as usual and obvious the Reliance Jio Happy New Year offer. These smartphones come bundled with pre-activated Reliance Jio SIM and it’s Happy New Year offer of free voice and data, which is valid until March 31, 2017.
Price of Micromax Vdeo 1 and Vdeo 2
The new smartphones from the all new ‘Vdeo’ range are priced for budget buyers. Micromax Vdeo 1 is priced at Rs 4,400 and Vdeo 2 will cost Rs 4,990. And these smartphones begins selling in the offline market only from Wednesday. The total range will have five models, the highest costing up to Rs 7,500.
Shubhajit Sen, chief marketing officer at Micromax, was present at the launch and it is said that these phones are launched targeting first-time smartphone users. And that is why, the company is pitching video calling through Google Duo, which has also been embedded in the new devices.
Micromax Vdeo 1 and Vdeo 2 Specifications:
Display: The Vdeo 1 comes with 4-inch VGA and Vdeo 2 has been packed with 4.5-inch FWVGA display.
Processor: Other than that, both the smartphones are backed by 1.3 GHz quad core processor from Spreadtrum, backed by 1 GB RAM.
Camera: Both have 5MP rear and 2MP front camera.
The launch in India comes at a time when the company’s share of the market has dropped while delayed purchases from the consumer end due to demonetisation of higher value notes, has added to woes. But the company expects normalcy to return to the market in the new year and sales to rise again.
Micromax expects the new range of phones to increase the rate of transition of feature phone users to smartphones, which has declined over the last few quarters due to a high cost of smartphones, perceived the higher cost of data usage on smartphones and lack of use cases.
The new range, which is Micromax’s second such launch in entire 2016, will be made locally from this month and will be exported to Bangladesh, Sri Lanka and other countries. Sales of the phone, have already begun in Russia.
