The Japanese Company, Nintendo Co made an announcement for the Super Mario Bros for iPhone at the launch event of Apple Inc’s iPhone 7. After the grand success of Pokemon Go, the company is enthusiastic about the launch of its new game Super Mario for iPhone. With this, the company has welcomed on-the-go gaming rather than console gaming. With the announcement, Nintendo’s shares surged beyond 20%.
Super Mario Run will launch for iPhones in December this year in more than 100 countries. The company has not yet revealed about the launch of the game for the Android devices. Nintendo has a market capitalisation of $40.5 billion i.e. approximately equal to Rs. 2.69lakh crore.
An analyst at Iwai Cosmo Securities, Tomoaki Kawasaki said, “Launching a well-known Nintendo character on the globally penetrated iPhone is one of the best scenarios that investors have hoped for.”
In the morning session, the market shares of the company their highest since July at 13.2% and added $6 billion i.e. around Rs. 39916.5 crores to the market value of Nintendo. The creator of the Super Mario, Shigeru Miyamoto also demonstrated the game at the Apple iPhone release event.
Nintendo will take care of the content of the Super Mario game and DeNA will look after the back-end operations like the servers of the game. With the announcement of the launch of the game, DeNA shares also jumped 12%. Nintendo also said that by March, the company is planning to launch two more mobile games i.e. Animal Crossing and Fire Emblem.
