LOS ANGELES – The 39-year-old star and designer, Kanye West first commented on a long-term partnership with the sportswear Adidas in 2014.
According to the new report, the rapper is expected to expand his collaboration with the same retail giant.
The company publicized plans for a chain of Adidas + Kanye West clothes, shoes and accessories soon, in a press release published this Wednesday. Kanye will join a dedicated team of experts on the creation and development of the Yeezy brand products.
Eric Liedtke, the CEO of Adidas said West is a creator and can create what other’s cannot. The company is looking forward to the collaboration and is looking forward to working with the star in the future.
He also said that with Adidas plus West collaboration, the company is exploring new avenues by incorporating Kanye’s creativity in sports. The duo first collaborated for designer’s Yeezy Boosts released in Yeezy clothing edition 1 back in 2015. However, several questions were asked about the future of this collaboration, but with Edition 2 coming in all doubts are clear.
